The Great Gatsby, by F. Scott Fitzgerald Essay - 1107 Words

In the novel The Great Gatsby by F. Scott Fitzgerald, Fitzgerald writes about the distinctions between the social classes and status during the twentieth century. Fitzgeralds novel takes place in the 1920s after World War 1, which was a time of excess and wealth. The roaring 20s set a perfect stage for Fitzgerald to use setting to explain the differences between the three social classes in his book. Fitzgerald shows the contrasting features between the West and East Egg in New York. Fitzgerald describes Gatsbys house and the house of Tom and Daisy to show the difference between the social classes on either side of the bay. The protagonist of the story, Nick, describes Gatsbys house as, The one on my right was a colossal affair by†¦show more content†¦Fitzgerald continues to use setting to establish class differences when he writes about the valley of ashes. He describes the valley of ashes as a place â€Å"where ashes grow like wheat into ridges...where ashes take the forms of houses and chimneys...and immediately the ash-grey men swarm up...and stir up an impenetrable cloud which screens their obscure operations from your sight† (Fitzgerald 27). The valley of ashes is located in between West Egg and New York. Fitzgerald describes the setting of the valley of ashes to show the immense difference between the rich and the poor. In the valley of ashes, the poor appe ar to live in their own dirt. It is a place where poor people are forced to live because they do not fit with those of the higher social class. Fitzgerald explains that in the valley of ashes, the â€Å"Main street ministering...to absolutely nothing† (Fitzgerald 29). By depicting the setting of the West/East Egg and the valley of ashes, Fitzgerald clearly elaborates the differences between those who were rich and those who were poor in the 1920’s. Fitzgerald as well uses dialogue among the characters to express the differences between the social classes. Tom, a man of â€Å"new money† but whom lives and knows how to appear as if he is â€Å"old money†, goes to visit his mistress in the valley of ashes. When he visits her, his mistress,Show MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Essay on Women in Voltaire’s Candide - 1061 Words

In Candide Voltaire discusses the exploitation of the female race in the eighteenth century through the women in the novel. Cunegonde, Paquette, and the Old Woman suffer through rape and sexual exploitation regardless of wealth or political connections. These characters possess very little complexity or importance in Candide. With his characterization of Cunegonde, Paquette, and the Old Woman Voltaire satirizes gender roles and highlights the impotence of women in the 1800s. Cunegonde is the daughter of a wealthy German lord. She is described as â€Å"extremely beautiful† (Voltaire. 5) and is repeatedly referred to as â€Å"the fair Cunegonde.† (39). She is the typical damsel-in-distress: a woman who is completely reliant on male protection and†¦show more content†¦When propositioned by the governor Cunegonde must decide between staying faithful to her love, Candide, or being the governor’s mistress. Her companion, who is simply named the Old Woman, offers this advice. †¦ You have it in your power to be the wife of the greatest nobleman in South America, who has a splendid mustache. Are you in the position in which you can flaunt the luxury of unflinching loyalty? You were raped by the Bulgars; a Jew and an Inquisitor have enjoyed your favors. Misfortunes bestow certain rights. I confess that were I in your position, I would not harbor the least scruple at marrying the governor and thereby securing Captain Candide’s fortune. (41) These women understand that in the 1800s they had very little power; only through men may they exert any influence. The female characters in Candide are of little importance to the action of the story. The narrator embraces a male perspective and does not endow any of the women with any interesting or redeeming qualities. The Old Woman, being ugly and world-weary does not even earn a name. Paquette is merely described as â€Å"a pretty and obedient brunette.† (5) She is pronounced obedient not because of her duties as a chambermaid, rather because she is quite willing to submit to the men in the baron’s castle. Cunegonde, Paquette, and the Old Woman are not intricate characters. The subject of rape is a prevalent theme in Candide. All of the female characters suffer through it onShow MoreRelatedVoltaire s Candide : The Enlightenment Principle Of Reason1201 Words   |  5 Pagespages of Voltaire’s Candide resides proof of all four values of the Enlightenment: hope, progress, natural law, and reason. Being a man of the enlightenment, it makes sense for Voltaire’s novel to include these values. Using ironic humor and satire, Voltaire managed to say what he needed to say without being directly responsible for having said it. As Candide reads like an adventure story, there is a lot of dialogue between characters. Through these conversations and stories, Voltaire’s Candide showsRead MoreThe s Candide And The Old Woman Arrive Of Cadiz, And Of Their Embarkation1422 Words   |  6 PagesVoltaire’s Candide, or Optimism is widely regarded as a work of the enlightenment period and offers a satire on philosophy, religion and current events ( of the time). This essay aims to provide an analysis of Chapter 10: In what distress Candide, Cunà ©gonde and the old woman arrive in Cadiz, and of their embarkation. Firstly considering terms of context this essay will look at the way knowledge of philosophy and attitudes towards women illuminate the readers understanding of the passage. SecondlyRead MoreVoltaire s Candide And `` Candide ``936 Words   |  4 PagesEven though, the broadway play complements Voltaire’s novel, Candide, there are noticeable changes made. These changes are made in order to captivate the audience. Considering the change in time period when Voltaire originally wrote Candide, the changes needed to be made in order to contain more modern aspects that the audience would be drawn to. These changes will be discussed throughout the deliberation of the play, but the most important noticed change would be the doubling of the narrator toRead MoreComparing Lessons Learned by Candide and Rasselas1291 Word s   |  5 PagesComparing and Contrasting Lessons Learned by Candide and Rasselas Voltaires Candide is a short satirical novel based on the life, adventures, and ultimate enlightenment of the title character Candide. The novel was subtitled ironically, The Optimist, in reference to a type of philosophy prevalent in Voltaires day, which the author found repellant. Candide is his answer to optimism as a philosophy. Likewise, Samuel Johnsons Rasselas presents a worldview (according to the philosopher Imlac) thatRead MoreVoltaire s Candide : The Enlightenment And The Intellectual Spearhead Of The French Revolution1118 Words   |  5 Pagesenlightenment, writer Franà §ois-Marie Arouet, more popularly known as Voltaire, wrote Candide, published in January of 1789 in Paris, France by Sirà ¨ne. Voltaire became known as the â€Å"fountainhead of the Enlightenment and the intellectual spearhead of the French Revolution†Ã‚ ² with his bold ideas that challenged society’s way of thinking. This satire was written during the Enlightenment period and demonstrat ed Voltaire’s criticisms toward the church, society and a multitude of other subjects. This bookRead MoreVoltaire s Views On England And Candide1528 Words   |  7 PagesVoltaire’s Views A renowned thinker and philosopher of his day, Voltaire’s works were influential to many who read them. To a modern reader with no context, the meanings may be lost. However, to someone reading shortly after publication, the meanings would be obvious. Voltaire’s two works are around twenty years apart and have certain points of continuity and dissent. His views on religion seem to change, while his appreciation for thinkers is a common theme in both works. The key connection betweenRead MoreCandide: an Analysis of Voltaires Perspective on Organized Religion.1537 Words   |  7 PagesCandide Essay Assignment TA: Và ©ronique Church-Duplessis Tutorial: 7-8 SS 2104 Sajid Borhan 998931036 Voltaire in his novella Candide portrays the adventures of a young man named Candide as he faces numerous difficulties after he is forced to leave his sheltered life of the court. Voltaire, in his satire, explores many themes. Voltaire being a critic of the Church does not show the religious institutions and the people associated with it in good light, as demonstrated by the various charactersRead MoreVoltaires Use Of Distortion1620 Words   |  7 PagesSimi Singh Ms. Russell Humor and Satire (H) Sept. 20, 2017 Candide Essay Prompt: In questioning the value of literary realism, Flannery O Connor writes: I am interested in making a good case for distortion because I am coming to believe that it is the only way to make people see. Following your study of Candide, write an essay in which you examine Voltaire’s use of distortion; how is he using it and to what extent does he succeed in â€Å"mak[ing] people see†? In other words, how did Voltaire incorporateRead MoreEssay on Voltaires Candide988 Words   |  4 PagesVoltaires Candide Candide is a reflection of the philosophical values of the Enlightenment. Voltaire’s novel is a satire of the Old Regime ideologies in which he critiques the political, social, and religious ideals of his time. A common intellectual characteristic of the Enlightenment was anti-feudalism. Philosophers were against the separations in the Old Regime and pushed for equality among human beings. Voltaire parodies the pompousness of the nobility several times throughoutRead MoreCandide : A Reflection Of The Enlightenment1325 Words   |  6 Pages Candide: A Reflection of the Enlightenment Francois-Marie Arouet, otherwise known as Voltaire was an 18th century French philosopher and writer during the Enlightenment period. Voltaire’s most famous work of literature; Candide follows a young man who grows up in a Baron’s castle (Castle Thunder-ten-tronckh), under the instruction of Dr. Pangloss, a tutor and philosopher who worships optimism even under extreme circumstances. Throughout Voltaire’s novel, Candide and his companions encounter a

British Literature Paper Free Essays

Michael Sharp British Literature I 09/26/07 Angelina Jolie has a place in Hell According to Dante, Hell is broken down into nine circles. Each circle would represent a punishment according to their sin and would be more evil as you draw near towards the last circle. If Dante were to travel in Hell again, he would most likely encounter Angelina Jolie. We will write a custom essay sample on British Literature Paper or any similar topic only for you Order Now Although she is looked upon as a celebrity with a humanitarian heart, the sins that she have committed would not be acceptable in God’s eyes. Despite her humanitarian heart, she is likely to go to hell. Despite Angelina Jolie’s humanitarian heart, she is a non-Christian. Non-Christians are automatically condemned to hell. It is stated in the bible, â€Å"†For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life† (John 3:16). The bible strictly states that if you do not believe in Jesus Christ, you will not go to heaven. It is through God’s grace that we are entitled to enter heaven. When Dante traveled through the first circle of hell, he noted that it housed all the pagans. Great writers and poets were condemned in the first circle because they had died not knowing Christ. You don’t ask,† my good Teacher said to me, â€Å"who are these souls you look upon? Before you go on in your journey, you must know they did not sin. If they had bad merits, these were not enough- baptism they did not have, the one gate to the faith which you believe† (35). Although those people did not commit a serious sin, they did not believe in Christ. Therefore th ey were condemned to the first circle of hell. This is one of the few circles in Hell, where should would be condemned. Lust is one of the many sins people struggle with and it often leads to committing adultery. Angelina Jolie is one of the many who had committed adultery. She seduced Brad Pitt away from his wife Jennifer Aniston and later marries him. In the bible it quotes, â€Å"Whosoever shall put away his wife, saving for the cause of fornication, causeth her to commit adultery. And whosoever marry her that is divorced, committeth adultery† (Matthew 5:32). The bible also states clearly that this sin is not looked upon lightly. In fact in Ephesians 5:5 reads, â€Å"For of this you can be sure: No immoral, impure or greedy person such a man is an idolater has any inheritance in the kingdom of Christ and of God. Marriage is highly regarded in the Christian faith; it is a sacred covenant that is established between the man and his wife. Committing adultery would be a violation of that sacred covenant that was established between husband and wife. In Dante Inferno, Dante describes how he and Virgil pass into the second circle. It was illustrated as a dark area where the rain would co ntinuously fall and the wind would blow constantly. The condemned would helplessly swirl in the wind and be swept through the storm. One of the characters that Dante pointed out was Semiramis. She was allegedly an Assyrian queen who created incest a legal practice. Angelina Jolie did not only commit adultery but she also had an incestuous relationship with her brother. According to the bible it states, â€Å"Do not have sexual relations with your sister, either your father’s daughter or your mother’s daughter, whether she was born in the same home or elsewhere† (Leviticus 18:9). The bible strictly forbids any family members to have a sexual relationship with one another. According to the laws from the Old Testament they would execute those who were guilty from committing this sin. In the New Testament, the local church would be given the authority to outcast the guilty for the offence. In the Second Zone of the Seventh Circle’s Third Ring, Dante encounters Bruetto Latini. This is where the Sodomites must walk continuously under the rain of fire. Bruetto Latini was noted for providing Dante with kindness and counsel, yet he accuses him for being a homosexual. During this time period, homosexuality was evident but not acceptable to the society. However in today’s society homosexuality is acceptable. Angelina Jolie publicly admitted that she had feelings for woman and would consider dating some of either gender. Her guilty pleasure in the same sex would earn her a spot in the third ring. Although Angelina Jolie has committed more than one serious sin, she would be condemned into the second circle of Hell. Lust has overwhelmingly affected her life and to God’s eyes it looked down upon with disgrace. She has violated the sacred commitment between husband and wife by sleeping with another wife’s husband. She has been divorced and became pregnant before marriage. All of these factors are more than enough reasons as to why she should be condemned to Hell. Bibliography Alighieri, Dante. Dante Inferno. New York: Esolen, 2003. Angelina Jolie. Ed. Mai Dinh, Janet Murphy. 25 September 2007. http://www. people. om/people/angelina_jolie/biography/0,,20004347_0,00. html Adultery. www. biblegateway. com. Ed. Nick Hengeveld. 25 September 2007. http://www. biblegateway. com/quicksearch/? quicksearch=adulteryx=0y=0 John 3:16. www. biblegateway. com. Ed. Nick Hengeveld. 25 September 2007. http://www. biblegateway. com/passage/? search=john%203:16version=31 Incest. www. biblegateway. com. Ed. Nick Hengeveld. 25 September 2007. http://www. biblegateway. com/quicksearch/? quicksearch=incestx=0y=0 homosexual. www. biblegateway. com. Ed. Nick Hengeveld. 25 September 2007. http://www. biblegateway. com/quicksearch/? quicksearch=homosexualx=0y=0 How to cite British Literature Paper, Essays

Analyze the Marketing Management

Question: Discuss about the Analyze the Marketing Management. Answer: Introduction The main purpose of this report is to evaluate the marketing plan of the company which is a famous chocolate manufacturing company of Australia, Haighs company. This study is comprises of various types of plans related to the marketing that will help the company in their international expansion and to manage the competition. It is the fact that the competition in the chocolate industry is very high and due to this Haighs chocolates face lots of external environment issues[1]. The company manufactures various types of high quality chocolates, premium quality chocolates etc that are made from raw beans of cocoa. This brand is very much famous in the south part of Australia. Now, the owners of the company want to explore to the new markets where they can sell their products. For this, the company requires to bring innovation, creativity and also differentiation in their overall marketing strategy and management. The company is one of the top most companies who make chocolate products. There is a need to expand the business by analyzing the potential lies within the company. For this, the company has to evaluate the internal and external environment, competition, potential to grow, etc. A fact about company is that the chocolates manufactured by this company are very delicious as they are made through unique process while using raw chocolate that contains bean in them. They use German machines to manufacture their chocolates. The people of Australia are crazy to eat and gift their chocolates on Christmas, valentines and other occasions. The purpose of doing this study is to analyze the situation and conditions of the Australian and other markets where the company want to expand their business. It can be internal of external of Australian markets. As the company wants to expand, the company first has to do SWOT analysis, marketing mix that is price, place, product and promotion[2]. The study also comprises of market analysis, competition analysis, brand analysis, etc so that an in-depth knowledge can be gained. About the company The Haighs chocolate is a chocolate manufacturing company which was discovered on may 1st, 1915. The discoverer of this company is Alfred E Haigh in Adelaide in South Australia. It is one of the oldest companies of Australia who manufacture chocolates. Now, the fourth generation is managing the company who is Haighs Alister and Simon who are the managing directors in the year 1990. Haighs chocolates company has a very strong base from the starting as they use the traditional and modern both the methods in the manufacturing of chocolates. The main focus of this company is to spread happiness by manufacturing chocolates. They want their customers to be happy and satisfied[3]. The missions and vision of the company is directly related to the satisfaction of the customers ad other people related to it. The values of Haigh chocolates say that they want to take care of their customers, employees, stakeholders, suppliers, environment and community. Market analysis of Haighs company The chocolates form Haighs company is come under one of the premium quality chocolates and the integrated maker of the same. The research says that the delivery and supply system of the company is very strong and the control of the company. This is due to the fact that they use effective and standard way to deliver their goods. The packaging and the distribution channels of Haighs chocolates is very prominent as they are very huge and of goof quality. It is the reason the company is enjoying a leading position in the market of Australia. The market analysis states that the company can grow as they have potential and demand in the market. The plan and activities of this company is based on the Australian packaging guidelines which make its products more authentic and demandable. Within last 5 years, the company has achieved a tremendous growth and the premiumisation of the chocolates take place. The demand of the chocolates has also increased. These days, the demand of handmade items has increased[4]. People find this good that they are using or eating handmade items. The customers are very much fond of Haighs handmade chocolates as they are of premium and high quality. This is the reason due to which the company is focusing on the handmade chocolates. The USP of this company is the handmade chocolates of higher and premium quality which they want to sell in the internal and external markets of the Australia. The target of the company is not only children but also the youth, old age people, etc. Customer analysis The customer analysis of Haighs chocolates shows that customers are very much happy and satisfied by the handmade chocolates manufactured by this company. The aim of the company is same as they also want their customers to be satisfied for the long period. In order to achieve these goals, the company sells their chocolate at very reasonable process, use prominent techniques of promotion, good delivery of the goods and high packaging[5]. there are various other factors also that help Haigh's chocolate to sustain their customers that is the time to time analysis of the market trend, customer want changes in the manufacturing of the chocolates, etc. It helps them to analyze the market situation and make changes accordingly. Brand analysis There are various types of other companies that give perfect competition to Haighs chocolates that are nestle, Mayfield, and Cadburys chocolates. The delivery and supply chain management of the mentioned companies is as good as Haighs chocolates. In order to fight with the immense competition from these companies Haighs chocolates has to bring innovation, creativity and also product differentiation. They can also focus on the supply chain management and delivery of the chocolates which help to capture a large part of the customers. Chocolates production is a production in which companies can make variations and differentiation which can help the band to become a unique seller and manufacturer of the chocolates. Marketing mix: Product Haighs chocolates only manufacture one flavor of chocolate which helps in attracting a large group of customers. It also guides the company to concentrate on only one brand and also to bring improvement in the same. The techniques used in the production of the chocolates of the Haighs chocolates are done through Swiss techniques form the year 1950s. Haigh's chocolate sis not only in the manufacturing of the chocolates but also in the designing and packaging for the same. The stores of Haighs chocolates are designed in very attractive and colorful way that it attracts customers. The company has lots of products related to the chocolate and the aim is to expand the market of the Haighs chocolates. There are many stores of Haighs chocolates in Adelaide. A unique brand offered by Haighs chocolates that is launched specially for the tourists which is known as Parkside of Haighs chocolates. The packaging of the chocolates is done in high quality as they are for the tourists. It also helps the company to promote their chocolates to the international markets. The supply china model used by Haighs chocolate is high vertical model which is very much helpful in the fast and effective delivery of chocolates at each and every level of the market segment. According to Haighs chocolates, the packaging of the chocolates should be simple and attractive as too much bright and sharp color does not look decent. But at the time of festivals, special occasions like valentines week, Christmas, etc they use to change the packaging of the chocolates. It helps in customization, high demand, customers attraction, customer satisfaction, etc. Place The delivery of the goods of Haighs chocolates is done through high vertical integrated supply chain model which is very effective for such companies. The major amount of the chocolates is sold though stores and business organization directly. A minor amount of distribution o chocolates is done through retailers and wholesalers who directly deal with the niche markets and customers. In the markets of Australia, there are various places where the company does not advertise the chocolates but still enjoying good amount of sales. There are many visitors centre of Haighs chocolates. Most of them are in Adelaide with the factory visit also that is opened on 6 day of week. Visitors come and buy chocolates which are fresh, and tasty. They take knowledge related to the production of the chocolates and factory, packaging, etc. Promotion The promotion and marketing of the company is not very attractive due to the fact that the company is very old and renowned. This brand focus on the high interactions with the customers related to the technology, packaging, sustainability, etc. they use social media, personal selling, advertisement, etc. to promote their product. The aim is to keep connected with the customers. Price The prices of Haighs chocolates are determined through the nomenclature of the market and the chocolate where the products are produced. The prices are also decided through the demand and supply of the products in the market. The prices of Haighs chocolates are very reasonable and affordable[6]. There are few chocolates that are expensive because they are of high and premium quality. SWOT analysis SWOT analysis STRENGTH The brand image of the company is very strong which is the biggest strength The company is the oldest band that manufactures chocolates The brand is enjoying strong brand equity High quality products There is a strong presence of this brand in south Wales, Victoria and Adelaide The range of products provided by this brand is high and the quality of the products is also very good. High quality packaging The material used in the production of chocolates is very good like milk, cream, cocoa, dry fruits, dark chocolates, etc. The aim of Haigh is to bring smile on the faces of their customers WEAKNESSES The company has less potential to develop and grow in to the international market as they are satisfied in Australia The share of company is very low Unable to get certification form the fair trade foundation OPPORTUNITIES The potential of the company to grow and develop in terms of gifts, vouchers, bouquets, etc. The company can also expand in corporate gifts, rewards, etc. They can use e-commerce and online selling of chocolates Haighs chocolates have an opportunity to expand as the markets of Australia grow on the global front. THREATS High level of competition present in the national and international market is the biggest weakness of this company Increase in the awareness related to health issues Increase in the consciousness The biggest challenges is to manage the quality of the chocolates There are need of high storages facility for such industry Many times whitening of chocolates take place Effective marketing strategy for the Haighs chocolates/ marketing plan It is noticed that Haighs chocolate company can bring changes and innovation by making changes in the marketing and the management of the company. It can also be done by changing the marketing structure and supply chain management[7]. The company and its product are of good quality. However, to sustain in the market and to management, the company has to analyze the marketing condition and situations. Now, the company wants to boost the brand recognition and awareness among the customers. In order to achieve this, the company has to make an efefcive and efficient marketing plan and to establish strategy that will help in the achievement of the same. As studied above, the company is capable of achieving this and they have the potential to grow in the international market. For this, the company can use various types of expansion and growth strategies to increase the brand awareness among the new segments of the markets. It can be done through effective and prominent marketing Conclusion The conclusion for the present study is that every company requires an effective marketing and management plan to expand their business in to international even in national markets. The company used in this report that is the Haighs chocolates company is one of the leading manufacturers of handmade chocolates in the markets of Australia. Many companies that are multinational companies give competition to Haighs like nestle, Cadburys and Mayfield. However, the company is able to manage the quality of its products as the chocolates are of higher and premium quality. The company is one of the top most companies who make chocolate products. There is a need to expand the business by analyzing the potential lies within the company. For this, the company has to evaluate the internal and external environment, competition, potential to grow, etc. A fact about company is that the chocolates manufactured by this company are very delicious as they are made through unique process while using raw chocolate that contains bean in them. The aim of this report is to cover the entire market analysis and to develop a market pan for the company. In order to expand their business operations to the higher level the company has to follow an effective marketing plan. References Castaldo, Sandro, Katia Premazzi, and Fabrizio Zerbini. "The meaning (s) of trust. A content analysis on the diverse conceptualizations of trust in scholarly research on business relationships."Journal of Business Ethics96, no. 4 (2010): 657-668. Daymon, Christine, and Immy Holloway.Qualitative research methods in public relations and marketing communications. Routledge, 2010. Kumar, V. "Evolution of marketing as a discipline: What has happened and what to look out for."Journal of Marketing79, no. 1 (2015): 1-9. Moussa, Salim, and Mourad Touzani. "Ranking marketing journals using the Google Scholar-based hg-index."Journal of Informetrics4, no. 1 (2010): 107-117. Piekkari, Rebecca, Emmanuella Plakoyiannaki, and Catherine Welch. "Goodcase research in industrial marketing: Insights from research practice."Industrial Marketing Management39, no. 1 (2010): 109-117. Vargo, Stephen L., and Robert F. Lusch. "It's all B2B and beyond: Toward a systems perspective of the market."Industrial marketing management40, no. 2 (2011): 181-187. Wales, William J., Vishal K. Gupta, and Fariss-Terry Mousa. "Empirical research on entrepreneurial orientation: An assessment and suggestions for future research."International Small Business Journal31, no. 4 (2013): 357-383. Moussa, Salim, and Mourad Touzani. "Ranking marketing journals using the Google Scholar-based hg-index."Journal of Informetrics4, no. 1 (2010): 107-117. Castaldo, Sandro, Katia Premazzi, and Fabrizio Zerbini. "The meaning (s) of trust. A content analysis on the diverse conceptualizations of trust in scholarly research on business relationships."Journal of Business Ethics96, no. 4 (2010): 657-668. Daymon, Christine, and Immy Holloway.Qualitative research methods in public relations and marketing communications. Routledge, 2010.